Maria Kadison President EdwardsCo
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You will learn how to apply strategic thinking and best practices to develop creative brand campaigns, in any media, that drive enrollment results. Using the structure of the enrollment customer journey, we'll discuss how to create inspiring and mission-appropriate campaigns that increase inquiries and applications. We'll discuss the importance of content marketing, the right message at the right time, and effective design, headlines, and calls to action that inspire best-fit families to inquire and continue through the funnel. We'll review a school case study to see what worked and what didn't. I encourage you to share strategies or campaign images so we can provide feedback and learn from each other.
Office hours: Friday, March 1 at 1:00 pm ET.
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