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Throughout my 15-year career in independent schools, I’ve been fascinated and intrigued by the question of how parents choose a school. On a very basic level, it is natural to attribute parents’ school choice to the perceived quality of a program vis-a-vis the cost of tuition. Yet, a closer look leads ...

Welcome aboard!  There is a musical ring to this phrase that is an anthem for many admissions professionals. Among the many hats we wear, nothing is more important than the hat of chief welcome officer. We are often the first official face families meet on campus, at a school fair, or randomly at the ...

June marks the end of a school year like no other. Graduations, moving up ceremonies, and farewell picnics are not only signifying that the year is now a wrap, but most of them are even occurring in person. We may have had common elements or reasons why this year was like no other, but each of our ...