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Millennials – born between 1981 and 1996 but often labeled as “young adults” – are stepping into a new phase of life. Now in their thirties and forties, this generation is now navigating the challenges of parenthood, including making important decisions about where their children will go to school. ...

Nearly 100% of the private schools we talk to tell us about their excellent academic programs (as we’d hope!). But if every school tells us that their academic offerings are what sets them apart… and conventional marketing wisdom advises not talking about aspects of your product or service that are “table ...

Independent schools today are navigating a complex enrollment landscape. Families are applying for financial aid in greater numbers—and across a wider range of income levels. Expectations for clear communication, transparency, and ease of application are higher than ever. But schools now have an opportunity ...