Agenda

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Schedule at a Glance


At the center of every AISAP Annual Institute is the mission, vision and why of AISAP - to Educate, Elevate, and Empower you, the Admission and Enrollment Management Professional.  This year is no different, in fact this year - EDUCATING and DISCOVER U is at the forefront of our planning and program promise.

Each session connects back to and advances your understanding of the AISAP Learning and Professional Development Framework.  

Furthermore, as we recognize that you have many ways to use your time at the Annual Institute, we have created more personal time for you this year in the mornings and evenings to catch up with colleagues, meet cohort members one-on-one or explore what Nashville has to offer.  Click on any of the session times to see more about each topic. 




Schedule At A Glance

Saturday, July 14th Pre-Institute Agenda

2:00 p.m.– 5:00 p.m.




Pre-Institute Seminar (optional):
Understanding the Changing International Landscape and
the Essential Building Blocks for International Enrollment Strategy
Additional fee of $149 for members/ $195 for non-members
Selection can be made during registration process.

6:00 p.m.– 8:00 p.m.

Founders Dinner
Additional fee of $95 per person.
Selection can be made during registration process.

Sunday, July 15th | Institute Agenda

12:00 p.m.– 4:30 p.m.

Registration

2:00 p.m.– 5:00 p.m.

DISCOVER U! Kick off / Orientation / Cohort Meetings & Building your Professional Framework

2:30 p.m. - 3:30 p.m.

Cornerstone Session | A Critical Synergy:
The Academic Mission and Strategic Academic Enrollment Management
Across the Educational Spectrum

Douglas Christiansen, Ph.D.
Vice Provost for University Enrollment Affairs, Dean of Admissions and Financial Aid
Vanderbilt University

Cornerstone_Descriptions_2018.pdf

5:00 p.m.– 7:00 p.m.

“Tailgate” Reception

Monday, July 16th

7:00 a.m.– 4:00 p.m.

Registration

7:00 a.m.– 8:00 a.m.

Breakfast (optional)
Additional fee of $15 per person.
Selection can be made during registration process.

8:00 a.m.

Bus Departs Hotel for Vanderbilt Campus

8:30 a.m.– 9:00 a.m.

Welcome Remarks

9:00 a.m. – 10:15 a.m.

Cornerstone Session |  Harness the Power of Habits:
Program Yourself to Exercise, Meditate, Eat Healthy, Feel More Grateful,
Think More Positively, and More

Sharon Lipinski
CEO & Habit Consultant
BLH Consulting

Cornerstone_Descriptions_2018.pdf

10:15 a.m.– 10:30 a.m.

Class Photo

10:30 a.m.– 11:00 a.m.

Morning Study Break

11:00 a.m.– 12:00 p.m.

Breakout Sessions | Download the Breakout Descriptions-Monday_11am-12pm.pdf

  • Helping Students Transition to the Independent School World
  • Admissions Events Round Table
  • Developing a Win-Win Ambassador Program
  • Finding the Connection Between Healthy Boards and School Growth
  • Managing the Modern Day Admissions Office
  • How to Win Students & Influence Parents
  • Brand Building: Training Your Community to Be Brand Ambassadors in Three Steps
  • Boost Productivity and Simplify Your Process WIthout Adding Workload
  • Design Your Own Validity Study
  • Gender and the Admssions Process
  • Entering Admissions: Marketing Your School - Getting the Word Out, Inviting
    Them to Take Action

12:00 p.m.– 1:00 p.m.

Lunch

1:15 p.m.– 2:15 p.m.

Breakout Sessions | Download the Breakout Descriptions-Monday_1:15pm-2:15pm.pdf

  • Doing Video Right: How to Show Your School in the Best Possible Light
  • Open House Idea Lab & Sharing Session
  • The Partnership Needed More Now than Ever
  • "Sell" is Not a Four Letter Word!
  • Introducing AQ (Articulation Quotient)
  • Attracting More Middle-Income Families: Using Data to Target, Nurture and
    Help Middle-Income Families Discover and Fall in Love with Your School
  • Creating an Outreach Marketing Event to Bring Hundreds to Your Campus!
  • Tackling Retention
  • Changing the Funnel Starts wtih Your Team
  • Using Market Segment Management to Drive a Proactive Recruitment Program
  • Entering Admissions: Visits & Events - Getting Them on Campus and Then Applying

2:15 p.m.– 2:45 p.m.

Afternoon Study Break

2:45 p.m.– 3:45 p.m.

Breakout Sessions | Download the Breakout Descriptions-Monday_2:45pm-3:45pm.pdf

  • Your Most Important Message
  • Creating an Exceptional Work Environment for You and Your Team
  • I Have the Title, Now What?
  • Automating Your Admissions Office
  • Experience Education: Delivering an Experience to Attract Mission
    Appropriate Students and Families
  • Using Demographics and Psychographics to Identify Markets for Recruitment
  • Digital Portfolios: What Can We Learn About the Applicant?
  • Cultivating Strategic Community Partners for Enrollment
  • Using Data to Understand and Market Your School's Value
  • Eighty Shades of Gray
  • Leadership, Health, Habits and High Performance

4:00 p.m.

Bus Departs Vanderbilt Campus for Hotel

5:00 p.m.– 6:30 p.m.

“Homecoming” Reception

Tuesday, July 17th

7:00 a.m.– 4:00 p.m.

Registration

7:00 a.m.– 8:00 a.m.

Breakfast (optional)
Additional fee of $15 per person.
Selection can be made during registration process.

8:15 a.m.

Bus departs Marriott for Vanderbilt campus

8:45 a.m.– 9:45 a.m.

Meet with Cohort Group

9:45 a.m.– 10:15 a.m.

Morning Study Break

10:15 a.m.– 11:15 a.m.

Breakout Sessions | Download the Breakout_Descriptions-Tuesday_10am-11am.pdf

  • The Global Marketplace: Building an International Recruitment Program
  • Fun Times with Financial Aid
  • Win-Win Collaboration Between the Admission and Development Offices
  • Shifting the Leadership Paradigm: The Case for an Enrollment Manager and
    Admission Director
  • Personal Assessments: Helping You Become a Better Leader
  • How Raving Parents Will Drive Your Enrollment Goals
  • Lead Generation
  • A Branding Roadmap: 5 Steps to Your School's Unique and Impactful Brand
  • More Than Your Average Board Report: Telling a Beautiful Data Story
  • Perpetual Contracts: The Time Has Come!
  • How to Create an Inquiry Magnet in Order to Increase Inquiries

11:30 a.m. - 12:00 p.m.

Lunch

12:00 p.m.– 1:00 p.m.

Cornerstone Session | Leading Change Through Communication

Timothy Caboni
President
Western Kentucky University

Cornerstone_Descriptions_2018.pdf

1:15 p.m.– 2:15 p.m.

Breakout Sessions Download the Breakout_Descriptions-Tuesday_1pm-2pm.pdf

  • Transform Your School's Culture to Lift Morale, Decrease Attrition and Elevate Excellence
  • The Perfect Storm:  How a Small School in the Midwest Overcame Barriers to Enrollment
  • The Art of Personal Effectiveness
  • Lights, Camera, Admissions
  • Customer-Centric Strategies for Independent Schools
  • Creating a Social Media Plan that Fills Your Admission Funnel
  • The Imprtance of Culturally Competent Instructors; Chinese Cultural Awareness and
    Strategies for Teaching
  • Admissions and Recruitment Operations Manual: The Admission Professional's Way to
    Professionally Execute Programs (The De La Salle Lipa Experience)
  • What Great Enrollment Professionals Know About Brand
  • The Elements of Proactive Recruitment and Retention Plan
  • Entering Admissions: The Application & Enrollment Process - Identifyting Mission 
    Appropriate Students & Families
  • Making it Count: Building Connections with Prospective Families

2:15 p.m. – 2:45 p.m.

Afternoon Study Break

2:45 p.m.– 3:45 p.m.

Breakout Sessions | Download the Breakout_Descriptions-Tuesday_3pm-4pm.pdf

  • The Power of Parent Engagement
  • From Decision to Response: How to Affect Yield
  • Implementing a Parent Tour Guide Program
  • Continuous Enrollment From Start to Finish
  • Taking the Sting Out of Tough Conversations
  • Data Tracking and Interpretation: What's Helpful, What's Essential
  • After the Marketing is Gone: Tactics for Selecting Students Wisely
  • A New Way to Message What Makes Your School Great
  • Entering Admissions: The Hand-Off to Faculty adn Student Retention

4:00 p.m.

Bus Departs Vanderbilt Campus for Hotel

5:30 p.m.

Bus Departs Hotel for Offsite Dinner Location

6:00 p.m.– 7:00 p.m.

Reception Hour

7:00 p.m.– 9:00 p.m.

“Celebrate U Social" - Dinner and Entertainment at Sambuca Restaurant 
Included in Attendee fee.  
Additional guests are $95 per person.

9:30 p.m.

Last bus departs for Hotel

Wednesday, July 18th

8:00 a.m.– 9:00 a.m.

Buffet Breakfast with Cohort Group

9:00 a.m.– 10:00 a.m.

Reflections and next steps - Cohort Group

9:45 a.m.– 11:15 a.m.

Cornerstone Session | Discovering Your Role as a Cultivator
(Shaper / Creator / Sustainer) of School Culture
Patrick Schuermann
Assistant Professor of the Practice in Leadership, Policy & Organizations
Peabody College of Vanderbilt University

Cornerstone_Descriptions_2018.pdf

11:00 a.m.– 11:30 a.m.

Lessons in Leadership

11:30 a.m. - 12:00 p.m.

“Commencement” & Closing Remarks

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